Annaborgia Lily Bustier

Back in my native land since early August, I have been feeling pretty much like a zombie for the last couple of weeks due to the exhausting  heat and jet lag. It feels good to be over it and get my energy back to dig in my usual, behind the scenes and less eventful routine while in Italy.

The fun part is usually occupy my time curating Annaborgia blog and social media while my team is working on production in San Francisco.  I miss being there though… Well, looking forward to be back in October. Time flies anyway!

So, despite heat and jet lag, I lived up my social media commitments and as I did yesterday on Annaborgia official blog, I am happy to present the last design from our mini debut collection. The Lily Bustier! Read on details on the garment, what inspired it and see more pics here.

Annaborgia Lily Bustier




Annaborgia Farrah Jumpsuit

As a lover of clean, classic and minimalistic design, I can’t explain my passion for the ’70s fashion. Thinking about it though, it kinds of reflect my own personality, that’s it!  I am usually posed and proper, but once in a while my playful,  risk taker side takes over.  Much like I did when I embarked for this fashion journey.

I wanted to express that part of my persona in Annaborgia’s mini debut collection and the latest jumpsuit trend came in quite handy. Annaborgia’s homage to the ’70s is the Farrah Jumpsuit.

See more images and find out all the details about the design on Annaborgia’s blog.

Annaborgia's Farrah Jumpsuit

Annaborgia Stella Dress

The next few weeks are gonna be very exciting! After shooting Annaborgia Look Book in Venice Beach a couple of weeks ago, it’s time to unveil week after week Annaborgia’s new designs. I am thrilled about the enthusiastic welcome the Stella Dress has received on social media today! I love the versatility of this dress.. It was designed as a luxe bridesmaid dress, but it can also be the perfect solution for an unconventional bride. Most importantly, its minimalistic design will ensure you can re-wear it on multiple occasions. That’s a key element of all Annaborgia’s designs. See more photo details of its sexy back and read more on the Stella other qualities  (from being cruelty-free to eco friendly)  on Annaborgia’s blog.

Annaborgia Stella Dress

Thank you Orange County!

I have been so busy since I have landed in California that I had no time to update this blog for the past two weeks, Annaborgia always comes first these days :)  I have just returned from a memorable trip to Orange County and Los Angeles area. Although it was not my first visit there, this time I so enjoyed my stay I did not want to leave! I have to say my friend Elisabetta really spoiled me prepping a vegan dinner on the evening of my arrival… and she kept indulging me taking me to the best cruelty free restaurants of OC and introduce me to some of her awesome friends. I am thankful for the great positive energy I filled up with in just a few days. Besides the great company and vegan delicacies,  my goal during this trip was to photograph Annaborgia’s Look Book, with the amazingly talented Katya Linnik as Annaborgia’s Face.  I will soon share some exclusive images in our newsletter so you better sign up for it if you’re curious :)

Katya, Elisabetta and I  had planned and brainstormed over this shoot about a year ago while eating sushi in Manhattan Beach (vegan style, of course), so it was such a great feeling to make it happen, at last! Everything went perfectly, besides my usual nervousness while scouting the Venice Beach Canals location :) Once I saw Katya through my viewfinder, i knew everything would go smoothly! She lights up the scene, with her versatility she’s such a joy to work with.  I also wanna thank the very professional Reyna Khalill for Katya’s perfect Make Up. If you need a MUA in the area, I highly recommend her! Last but not least, a BIG thank you to my friend Elisabetta for her endless and tireless support, and for shooting a few behind the scene images!

Daniela at work in Venice Beach

Selfie of Dream Team in Venice Beach

So now that I am addicted to Orange County, I have already made plans to return very soon.. because, you know, once you start brainstorming, you can never stop, especially with a group of creative and passionate women!

California On My Way

It’s time!! Finally ready to return to my beloved California. Of course the to do list for Annaborgia is endless, but I am definitely ready for some fun times and give back to my amazing community. In fact, first off this coming Sunday, I will be volunteering once again as the official photographer at “Ryan’s Ride”

Ryan’s Ride is the largest children’s bike ride in California in memory of Ryan Phua. Ryan tragically passed away from Sudden Unexplained Death in Childhood on July 8, 2003.  I knew Ryan since he was six months old, having had the pleasure of being hired by his parents for a portrait session. Ryan and his twin brother Matthew were a joy to photograph, and I kept capturing precious memories for the Phua family in the following months ending up forming a close friendship with Ryan and Matthew’s parents.

ryan's ride 2015 posterLoosing Ryan was so shocking for the entire community, but the Phuas have been such an inspiration, pulling through the pain and envisioning a way to celebrate Ryan’s joyful spirit with “Ryan’s Ride”.  Hundreds of kids gear up in their stylish cycling outfits and their latest gadgets… so irresistible to my camera.

It’s been fun to see the same cute faces throughout the years, the community keeps supporting this great cause as it creates a special moment of aggregation with its festive atmosphere. And at the finish line, there’s ice-cream and medals for everyone!

California here I come!

Annaborgia Sneak Peek

Last thursday I got behind the camera again. A friend of mine agreed to help posing for me with a couple of Annaborgia‘s designs as I wanted to show how easy it is to re purpose Annaborgia’s bridesmaid attire into a casual look.

I admit I was nervous like it was my first job. I am so emotionally involved in Annaborgia’s project that I don’t think I was completely at ease and lucid while taking pictures. Pure pressure!! :)

So, are you curious of the turn out? We’re giving an exclusive sneak peek of our photo shoot in Annaborgia’s June Newsletter.

I personally write the newsletter once a month and truly enjoy sharing news about our start up progress, our plans or something unique before it gets out through Social Medias.  And when our eStore will be launched, we’ll have Discount Codes for our subscribers! If you want to join the list simply add your email in the Newsletter box at

Hurry, the newsletter goes out next Tuesday!!! :)

Lily Bustier Sneak Peek

Entrepreneur Photographer turned Fashion Designer


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